In light of the omnipotent hype surrounding Steve Jobs and Apple with the recent launch of iPad and iPhone 4, i could not help but give thought about how Apple came about achieving such incredible fanatical fanboy/girl loyalty. pledging allegiance to anything Apple, unswayed by the fact that they would need to hold their phone in a funny way so as to not block the antenna. If I were to ever want to build a business selling products, i could use a leaf out of their CRM textbooks.
This then i googled, which is spot on
Strategies Apples Use To Create Brand Loyalty
Anyhow, Steve Jobs just has a knack for creating products which we never knew we needed,
and after we start on it, we can't live without it.
I'm guilty as charged.
Saturday, July 31, 2010
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